University of Tennessee Athletics
Celebrate College Colors Day
August 29, 2011 | General
Aug. 29, 2011
On Sept. 2, the decision on what to wear should be an easy one for the Tennessee faithful. All Volunteer fans, student, and alumni should throw on their favorite college hats, T-shirts, ties or jewelry and head to work or campus in full Tennessee spirit.
College Colors Day, in partnership with NCAA football, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, Sept.2. It is celebrated by thousands of individuals, organizations, and business locations nationwide.
Additionally, College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness, and celebrates the achievements of college and universities, acknowledging their fundamental importance.
Several national happenings in support of College Colors Day include:
- A partnership with Grammy Award winning artist, Lady Antebellum.
- Thousands of retail locations supporting through in-store promotions.
- College Colors Day television spots that will run nationally on sports and news networks the week leading up to College Colors Day. This includes the ESPN networks, CNN, Fox News, and more.
- Governors from across the United States recognizing Sept. 2 as College Colors Day in their respective state.
- Colleges and universities, as well as businesses and other organizations from coast to coast will support and celebrate the day in a variety of ways.
If you need new gear, stop by the Official Team Shop at Neyland Stadium to purchase your officially licensed University of Tennessee product. Stop in August 29- September 3 and get a free College Colors Day shirt (while supplies last) with every $50 purchase of adidas Tennessee product.
The annual College Colors Day celebration is organized by The Collegiate Licensing Company (CLC), a division of IMG Worldwide. For more information, please visit www.collegecolorsday.com.
Find us on Facebook to discover ways to celebrate College Colors Day 2011!
About The Collegiate Licensing Company
CLC, a division of IMG College, was founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
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