University of Tennessee Athletics
Tennessee and Coca-Cola Announce 10-Year Pact
Dec. 3, 2002
The University of Tennessee and Knoxville Coca-Cola recently announced a new 10-year, $8.5 million athletic department soft drink pouring rights agreement.
Knoxville Coca-Cola presented a $2 million gift to the University of Tennessee prior to last Saturday's Tennessee-Kentucky football game at Neyland Stadium as part of the agreement.
The $2 million gift will be split with $1 million designated for facilities, $500,000 to be used for the Coca-Cola Minority Scholarship Fund and $500,000 to be used for UT's athletic marketing internship program.
Knoxville Coca-Cola Vice President of Sales Gary Rzucidlo presented the check to UT President Dr. John W. Shumaker, Athletics Director Doug Dickey and Vice President for Equity and Diversity Theotis Robinson.
